As exciting improvements like the Pride Promenade, Normal Street Promenade, and neighborhood upgrades take shape, the heart of Hillcrest remains its small businesses — the restaurants, bars, salons, shops, and entrepreneurs who make this neighborhood feel like home.

Still Fabulous is a community-driven program created to support these businesses during this chapter of transformation. Through our monthly raffle, every time you dine, shop, or treat yourself in Hillcrest, you can enter to win prizes — all while helping keep money circulating where it matters most: right here in our local community.

How the Raffle Works

Every time you visit a participating Still Fabulous business:

1. Scan the “Still Fabulous” QR code in-store.

2. Submit the quick entry form.

3. You’re entered to win that month’s prize!

• Each visit = one entry

• Two Winners selected monthly

• Prizes include event tickets, gift cards, and local experiences

Still Fabulous Participating Businesses

Explore the incredible businesses participating below, discover somewhere new, and be part of keeping Hillcrest vibrant, resilient, and still fabulous! For a quick full list, please scroll to the bottom of this page.

Big City Bagels | 1010 University Ave

A longtime Hillcrest favorite, Big City Bagels is the go-to spot for a satisfying breakfast, lunch, or coffee break in the heart of the neighborhood. Located in The Hub, this award-winning café serves up everything from freshly baked bagels and signature spreads to hearty sandwiches, avocado toasts, and crisp salads.

Buffalo Exchange | 3862 5th Ave

A go-to for sustainable style in Hillcrest, Buffalo Exchange makes it easy to refresh your wardrobe while giving your clothes a second life. Shop a curated mix of vintage, designer, and everyday pieces — or bring in your own items to sell or trade for cash on the spot.

It’s fashion that’s good for your closet and the planet.

Cellar Hand | 1440 University Ave

Tucked along University Avenue, Cellar Hand brings a fresh, thoughtful take on dining in Hillcrest — where every plate and pour tells a story of California. Rooted in a farm-to-table philosophy, their seasonal menu highlights hyper-local ingredients sourced from nearby farmers, fishers, and artisans, creating an experience that feels both elevated and deeply connected to the community.

ColorBar San Diego | 3830 4th Ave

A trusted part of the Hillcrest beauty community, ColorBar San Diego is known for helping clients look and feel their absolute best in a welcoming, comfortable space. With a passionate team dedicated to their craft, ColorBar specializes in personalized color, expert styling, and services designed to bring your vision to life.

Crest Cafe | 425 Robinson Ave

For over 40 years, Crest Cafe has been a true Hillcrest staple — serving up bold, comforting food with a side of community. Family-owned and proudly LGBTQ+ friendly, Crest has long been a gathering place where locals, visitors, and friends alike come together over hearty breakfasts, stacked burgers, and their famously welcoming atmosphere.

Frenchy’s Hideout | 142 W University Avenue Ste. C

Tucked away in Hillcrest, Frenchy’s Hideout offers an intimate escape into the flavors and romance of France. Blending Parisian charm with Hillcrest’s vibrant dining scene, this cozy wine bar and restaurant invites guests to slow down and savor thoughtfully crafted dishes paired with exceptional wines!

Gioia’s Room Boutique | 3870 5th Avenue

Colorful, expressive, and full of personality, Gioia’s Room Boutique is one of Hillcrest’s most beloved spots to find something that makes you feel amazing the moment you put it on. Known for its bold styles, flattering fits, and ever-changing collection, Gioia’s makes shopping feel fun, personal, and a little bit like catching up with an old friend.

Gossip Grill | 1220 University Ave

A cornerstone of Hillcrest’s LGBTQ+ nightlife, Gossip Grill has been bringing energy, community, and unforgettable nights to the neighborhood since 2009. Known for its vibrant patio, bold femme-forward atmosphere, and lively dance floor, Gossip is a place where people gather to celebrate, connect, and enjoy Hillcrest under the open sky.

Hillcrest Brewing Company | 1458 University Ave

As the world’s first gay brewery, Hillcrest Brewing Company is more than just a place to grab a beer — it’s a cornerstone of Hillcrest’s community and pride. Known for their handcrafted brews, laid-back energy, and welcoming atmosphere, HBC has created the kind of neighborhood gathering space where everyone feels like a regular.

LIV Juice Bar | 1251 University Ave

A longtime Hillcrest favorite, LIV Juice Bar has been serving up fresh, feel-good food and drinks to the community for over a decade. This family-owned spot is all about keeping things healthy, vibrant, and delicious — with a menu full of smoothies, fresh juices, acai bowls, wraps, sandwiches, salads, and more.

Whether you’re stopping in for a quick boost, a post-workout refresh, or a light and nourishing bite, LIV Juice Bar makes it easy to fuel your day the Hillcrest way.

Negociant Winery | 1263 University Ave

Tucked into the heart of Hillcrest, Negociant Winery brings the winemaking experience into the city with their one-of-a-kind urban winery and tasting room. Specializing in small-batch wines crafted from premium California grapes, every bottle is blended, aged, and bottled right on site — giving each pour its own personality and story.

Next Step Treasures | 3789 1/2 Park Blvd

Part thrift store, part treasure hunt, Next Step Treasures is a thoughtfully curated resale shop filled with unique finds and meaningful pieces. Specializing in items lovingly collected from seniors who have downsized, every shelf holds something with a story — from vintage décor and timeless furnishings to charming one-of-a-kind gems.

Nola on 5th | 3683 Fifth Avenue

Bringing the bold flavors and soulful spirit of New Orleans to the heart of Hillcrest, NOLA on 5th is a family-owned favorite where every visit feels like a celebration. From classic Louisiana comfort dishes to festive cocktails and lively energy, NOLA delivers an experience that’s as vibrant and welcoming as the neighborhood itself.

Nth Degree Barbershop | 535 University Ave Ste. 23

For a cut that goes beyond the basics, The Nth Degree Barbershop delivers precision, style, and a full grooming experience. Known for clean fades, sharp beard work, and attention to detail, their team blends modern technique with classic barbering.

From quick touch-ups to full-service treatments with hot towel shaves and facials, every appointment is designed to leave you looking sharp and feeling refreshed.

Number One Fifth Ave | 3845 Fifth Ave

A true Hillcrest classic, Number One Fifth Avenue is a beloved neighborhood dive bar known for its friendly bartenders, strong drinks, and welcoming, no-frills vibe. This longtime local favorite has built its reputation as a place where everyone is welcome and the good times come easy.

Oseas Villatoro | 3911 5th Avenue

Bold, expressive, and unapologetically original, Oseas Villatoro brings fashion to Hillcrest that goes far beyond trends. Known for flowing silhouettes, breathable textures, and striking boho-chic designs, each piece is created to celebrate individuality and freedom of expression.

Oseas Villatoro’s designs are made for those who see style as an extension of who they are — fluid, confident, and ever-evolving. With every detail crafted with intention, this Hillcrest designer invites you to wear something that doesn’t just look beautiful, but feels empowering.

Oates General | 1625 University Avenue

Full of personality and unexpected finds, Oates General is a Hillcrest shop where vintage charm meets playful humor. This unique storefront is known for its carefully curated collection of vintage pieces, quirky gifts, and one-of-a-kind items you won’t find anywhere else.

Starry Lane Bakery | 3925 4th Avenue

Sweet treats everyone can enjoy — that’s the magic of Starry Lane Bakery. This Hillcrest favorite is a completely plant-based, allergen-friendly bakery crafting classic desserts that are 100% free from the top 10 food allergens, including gluten, dairy, eggs, nuts, and soy. From cookies and cupcakes to seasonal specialties, everything is handmade with care so no one has to miss out on something delicious.

The Secret Barbershop | 1226 University Ave

This Hillcrest grooming spot is known for its relaxed vibe, attention to detail, and barbers who truly take their time to get it right. From classic cuts to fresh modern styles, every service is designed to leave you looking sharp and feeling confident.

Shift Pilates | 1419 University Ave Suite A

At SHIFT Pilates, movement is more than exercise — it’s a pathway to strength, balance, and connection. Founded by Katie St. Louis, SHIFT brings a thoughtful, whole-body approach to wellness that blends Pilates, yoga, breathwork, and mindful movement into every session.

Urban Mo’s | 308 University Ave

A true icon in the heart of Hillcrest, Urban MO’s has been serving up fun, flavor, and unforgettable moments for over 30 years. Known as a “homo away from home,” MO’s is a welcoming space where the LGBTQ+ community and allies come together to eat, drink, dance, and celebrate exactly who they are. From their signature burgers and oversized drinks to high-energy events and legendary drag performances like the DreamGirls Revue, there’s always something happening at MO’s.

Urban Optiks | 3788 Park Blvd, Suite 5

Blending expert eye care with standout style, Urban Optiks offers a boutique experience rooted in personalized service and precision. Their curated selection of handcrafted eyewear spans classic, modern, and vintage-inspired designs from around the world.

Set in a vibrant, plant-filled space with sustainable touches, Urban Optiks makes finding your perfect pair feel effortless — and uniquely you.

Participating Businesses: