Your Guide to Fabulous

The Official Kick-Off Party to San Diego Pride Weekend

On the evening of Friday, July 14, 2017, Fabulous Hillcrest will be hosting its 5th annual premier event. The Pride of Hillcrest Block Party! The Pride of Hillcrest Block Party (PBP) is from 5-11pm and is a 21 + event. Pride of Hillcrest will be a wonderful celebration of the neighborhood and we encourage you to be a part of it. All proceeds benefit the maintenance of the Pride Plaza.

Pride Block Party Hosted Hour:
Join us from 6-7pm for our complimentary drinks and early evening festivities to kick-off SD Pride weekend! Limited to the first 300 ticket purchasers. Must be 21 + and present a valid photo I.D. General admission tickets are on presale for $20 and VIP passes are on sale for $45.

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The 16th Annual Taste of Hillcrest

Save The Date – Saturday, April 15, 2017, from Noon to 4 pm.

Over 35 fantastic Hillcrest restaurants are participating, giving foodies a chance to sample some of their best and signature dishes. From quaint cafes and French and Italian style bistros to five-star dining delights. This is the most anticipated self-guided culinary walking tour in San Diego. Sample bites such as pad Thai, sashimi, Italian antipasto to classic American comfort food. Your taste buds are going to go wild on this culinary journey throughout Hillcrest, plus the weather will be perfect.

Tickets are on sale for $30 and will be $35 on the day of the event. The event has sold out in advance the last couple of years, so we suggest early purchasing. A free shuttle is provided for all participants that make frequent stops around the neighborhood.

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Save the date – February 28, 2017, 6pm – 11pm.

Mardi Gras is Back in Hillcrest!!!

The original Hillcrest Mardi Gras is back! Break out the masks, beads and doubloons and join us as we celebrate Fat Tuesday on February 28th with a street fair on University Ave. between 1st Ave. and 4th Ave. from 6:00pm-11:00pm.

Hillcrest Mardi Gras will feature a night time dance party, performances by Urban MO’s Dreamgirls Revue, a costume competition, two bars, DIY mardi gras mask booth,  exclusive VIP area with private bar and your favorite Rich’s Nightclub DJs. Hillcrest Mardi Gras is a 21+ Carnival.

General pre-sale tickets are $10 and will be $15  day of the event. VIP tickets are on sale for $30 and will be $35 day of the event. We have a complimentary hosted hour from 6pm to 7pm. ( Limited to the first 300 guests)

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As San Diego’s colorful and urban epicenter, Hillcrest is the place to eat, shop, play and stay. Whether it’s a just another Sunday and you’re looking for that bottomless mimosa or you’re hoping to attend the next big event in Hillcrest, Fabulous Hillcrest will get you there!

Re-Imagine Normal Street


Hillcrest is re-imagining Normal Street with four days of free family fun starting Thursday May 12th and ending with the Hillcrest Farmers Market on Sunday May 15th.  We will be transforming Normal Street into a car free public space and opening up the street to pedestrians and cyclists.

The event will kick off on Thursday May 12th, 6pm-10pm with a Pechakucha Night where planners and creatives share their ideas in 20 images for 20 seconds each. On Friday May 13th, 6pm-11pm we will be hosting an event for the whole family with our Bike-In movie featuring Steven Spielberg’s blockbuster classic, E.T. On Saturday May 14th Hillcrest Brewing Company presents their Hillcrest Craft Beer Crawl from 2pm-6pm followed by a free concert under the stars at Re-imagine Normal Street from 6pm-10pm. On Sunday May 15th things will resume their natural order as we set up for the Hillcrest Farmers Marketfrom 9am-2pm. We will be launching a crowd sourcing campaign on IndieGoGO on May 12th to help raise funds to make our public space a reality!

Fabulous Deals

Adam & Eve
$5 gift with minimum $50 purchase, free gift at minimum $100 purchase. Valid while supplies last, must present this coupon at time of purchase. Cannot be combined with other discounts and promotions.

Artist & Craftsman
Strathmore and Borden & Riley brand pads 50% off list, Gamblin Oil Paints 40% off list, Princeton and Daler Rowney brand paint brushes 50% off list, Frederix stretched canvases 60% off list, Golden Acrylic paint 40% off list (through Feb 12 only)
We also always offer a 10% student/teacher discount with valid ID.

Beauty by Dolly
Mention the “Hillcrest Business Association” when you come in and receive $10 Brows or $30 Brazilian in February!

AIDS Walk & Run 2015

This year the HBA is putting together a team to help raise funds and we would like to invite you to be apart of this team building experience. You can join us by running or walking, we will have representatives in each race. If you are unable to race you can also make a donation on behalf of the HBA AIDS walk team, please contact me for details at or you can visit the website- AIDS WALK & RUN SAN DIEGO.*