Re-Imagine Normal Street


Hillcrest is re-imagining Normal Street with four days of free family fun starting Thursday May 12th and ending with the Hillcrest Farmers Market on Sunday May 15th.  We will be transforming Normal Street into a car free public space and opening up the street to pedestrians and cyclists.

The event will kick off on Thursday May 12th, 6pm-10pm with a Pechakucha Night where planners and creatives share their ideas in 20 images for 20 seconds each. On Friday May 13th, 6pm-11pm we will be hosting an event for the whole family with our Bike-In movie featuring Steven Spielberg’s blockbuster classic, E.T. On Saturday May 14th Hillcrest Brewing Company presents their Hillcrest Craft Beer Crawl from 2pm-6pm followed by a free concert under the stars at Re-imagine Normal Street from 6pm-10pm. On Sunday May 15th things will resume their natural order as we set up for the Hillcrest Farmers Marketfrom 9am-2pm. We will be launching a crowd sourcing campaign on IndieGoGO on May 12th to help raise funds to make our public space a reality!

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Fabulous Deals

Adam & Eve
$5 gift with minimum $50 purchase, free gift at minimum $100 purchase. Valid while supplies last, must present this coupon at time of purchase. Cannot be combined with other discounts and promotions.

Artist & Craftsman
Strathmore and Borden & Riley brand pads 50% off list, Gamblin Oil Paints 40% off list, Princeton and Daler Rowney brand paint brushes 50% off list, Frederix stretched canvases 60% off list, Golden Acrylic paint 40% off list (through Feb 12 only)
We also always offer a 10% student/teacher discount with valid ID.

Beauty by Dolly
Mention the “Hillcrest Business Association” when you come in and receive $10 Brows or $30 Brazilian in February!

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AIDS Walk & Run 2015

This year the HBA is putting together a team to help raise funds and we would like to invite you to be apart of this team building experience. You can join us by running or walking, we will have representatives in each race. If you are unable to race you can also make a donation on behalf of the HBA AIDS walk team, please contact me for details at or you can visit the website- AIDS WALK & RUN SAN DIEGO.*

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Hillcrest Lunch Loop Menu

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Park Hillcrest



Fabulous Hillcrest is HAPPY to announce that Park Hillcrest has recently added the Hillcrest Community Valet to the nieghborhood!

Parking just go a little bit sweeter with the Community Valet every weekend, Friday- Sunday. For just $5 you can forget the hassle of parking and have your car parked for you , like the celebrity that you are.

Don’t forget about the ParkHillcrest  FREE trolley program! After you Valet your car, jump on the trolley and take a ride down to the east end of town where you can visit the Hillcrest Egyptian Quarter, fabulous restaurants and boutique stores. The FREE trolley will run from 6:00 PM – 10:00 PM every Friday through Saturday and from 9 AM – 2 PM every Sunday.

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